“That’s £79.99 please”
“Oh, here you go… do you accept exposure?”
I am sure a lot of small business owners can relate, but guys, exposure does not pay my bills.
Exposure for a brand is very important and yes, it shouldn’t always be free. However, let’s be realistic, me giving you hundreds of pounds worth of stock in exchange for people getting freebies at your event at my expense is not a fair deal.
When I first launched Mourmourcreme, I would often give out freebies to people I thought supported me as a good will gesture.
As a supporter of black owned businesses, you should not ask for “sponsorship” for events you are making a profit on, especially from a small business. Of course, you can get sponsorship for your events but don’t be selfish and try to exploit smaller businesses. Make it a fair trade!
Moving forward, I no longer provide “sponsorship” for events that make a profit. Please do not ask, as refusal often offends.
I will always try to help charity when possible and I am willing to do some valuable collaborations, just no sponsorship's.
As a small business, we are all trying to increase our profits and are not in such positions to financially support others personal income with nothing real return.